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Abascal Declines Jordi Wild Interview, Triggering Viral Dispute Over Who Controls the Recording

The clash shows influencer platforms can shape voter outreach as limits on paid political ads shrink traditional digital channels.

Overview

  • Vox leader Santiago Abascal pulled out of a planned appearance on Jordi Wild’s The Wild Project after initially confirming the interview.
  • Jordi Wild posted a public video accusing Vox of trying to renegotiate ownership of the interview recording and that video has drawn tens of millions of views.
  • Vox said the withdrawal followed dissatisfaction with how Abascal’s recent appearance on David Broncano’s show was edited and a refusal to grant exclusive rights to the Wild recording.
  • Prominent streamers and political communication experts largely called the decision a tactical error that risks alienating young male viewers even as some analysts say any long-term vote loss may be limited.
  • With major platforms restricting paid political ads, creators like Jordi Wild have outsize reach to younger audiences, making decisions about access and content rights a new campaign vulnerability for parties.