AB InBev Reports $1.4 Billion Loss in U.S. Sales Amid Bud Light Boycott
Global revenue grows by 7.8% to $59.38 billion, despite U.S. challenges and loss of top beer title.
- AB InBev faces a $1.4 billion drop in U.S. sales, primarily due to the Bud Light boycott following a controversial ad with transgender influencer Dylan Mulvaney.
- Despite the U.S. slump, AB InBev's global revenue grew by 7.8% to $59.38 billion, slightly missing analyst expectations.
- Bud Light lost its title as America's top-selling beer, with Modelo Especial taking the lead.
- AB InBev reached a tentative agreement with the Teamsters union, avoiding a strike and securing a 23% wage increase for U.S. workers.
- The company is optimistic about recovering in the U.S. market, citing gradual improvements in beer market share since May.