Overview
- AB InBev's total revenue rose to $14.55 billion, a 2.6% increase, boosted by higher prices across its global markets.
- The U.S. market saw a 9.1% decline in revenue, largely impacted by a sustained boycott of Bud Light following its association with transgender influencer Dylan Mulvaney.
- Despite the U.S. downturn, international sales flourished, particularly in Europe, Middle Americas, and South America.
- AB InBev's non-beer volumes, including spirits brands like Cutwater and Nutrl, grew by 3.5%, showing diversification beyond traditional beer.
- The company's strategic partnerships, including a new deal with the International Olympic Committee, aim to bolster its global brand presence.