Overview
- AB InBev confirmed sales begin at an unnamed supermarket chain, with availability at more retailers and bars slated for 2026.
- Some media reports point to Rewe as the launch partner, though the company has not confirmed the retailer.
- The beer will be brewed within the European Union, according to AB InBev Germany.
- The brand returns under the legally permitted name "Anheuser-Busch Bud" after years off the market following the 2008 InBev takeover of Anheuser-Busch.
- Past rulings shaped the naming in Germany, including a 2001 BGH decision barring "American Bud" and a 2006 EU court finding of no confusion between "Bud" and Bitburger's "Bit".