Overview
- Sales start immediately at a supermarket chain, with wider distribution to additional retailers and bars scheduled for 2026.
- The lager will be produced within the European Union, according to the company.
- The beer will be marketed under the legally permitted name "Anheuser-Busch Bud," reflecting past rulings in disputes with Bitburger.
- The brand has not been regularly sold in Germany since distribution ceased after InBev’s 2008 acquisition of Anheuser-Busch.
- AB InBev presents the relaunch as part of its local portfolio strategy alongside Beck's, Hasseröder, Spaten and Diebels, with no new legal hurdles disclosed.