Overview

• On the day GST 2.0 took effect, Aavin announced butter at ₹275 per half kg, ghee reduced to ₹650 per litre from ₹690, and paneer at ₹110 per 200 g.
• A social media circular cited by activists says the festival discount applies only to Aavin customers and runs through the end of November.
• The Tamil Nadu Milk Dealers, Employees Welfare Association said the announcement lacks clarity on what portion of the price change reflects GST cuts versus promotional discount and urged review by the Centre and the GST Council.
• Aavin highlighted a 2021 State-backed ₹3 per litre measure that it says has cumulatively saved consumers ₹1,073 crore and provided ₹635 crore in incentives to about 4 lakh farmers.
• An industry watcher contrasted Aavin’s procurement of roughly 30 lakh litres a day, against Amul’s 3 crore and Nandini’s 1 crore, noting Aavin’s processing capacity of about 40 lakh litres a day.