Overview
- A string of media reports and a PMK leader said supply of Aavin’s green-packaged 'Green Magic' (4.5% fat) milk had been sharply reduced and urged the Tamil Nadu government to act.
- PMK president Anbumani Ramadoss cited specific figures reported in media — alleging Chennai supply fell from about 7.5 lakh litres to 3.5 lakh litres — and claimed Aavin sells the milk below its stated production cost.
- Aavin issued an official press release denying any discontinuation or substantial cut to 'Green Magic', saying milk continues to be distributed to meet demand and warning the public not to be misled.
- The cooperative’s website lists Green Magic prices at Rs 11 for 225 ml and Rs 22 for 500 ml, details Aavin flagged in its clarification to counter claims about below-cost retailing.
- Coverage so far contains competing claims without independent verification; the issue matters to low- and middle-income consumers because any real cutback could shift purchases to costlier private brands and affect household budgets.