Overview

• Yash Raj Films dropped the first War 2 track, “Aavan Jaavan,” on July 31, showcasing Hrithik Roshan and Kiara Advani’s romance against Italian backdrops.
• The multilingual song—released in Hindi, Telugu, and Tamil—has amassed over 360,000 YouTube views within days of its debut.
• On August 1, Hrithik Roshan launched a global dance contest inviting fans to perform the hook step for a chance to meet him.
• Advance ticket sales for the August 14 worldwide release have surged, with North American premiere pre-sales up 73% in 24 hours and especially strong demand in the Telugu market.
• “Aavan Jaavan” reunites Ayan Mukerji, composer Pritam, singers Arijit Singh and Nikhita Gandhi, and lyricist Amitabh Bhattacharya, and has drawn mixed social-media reactions to its chemistry and visuals.