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1h ago

Aaron’s Extends as Anchor Sponsor of FRM’s No. 38 Through 2027, Sets 11-Race Slate for 2026

The deal underscores Front Row Motorsports’ focus on continuity around Zane Smith, with the 2027 race total still unannounced.

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#38: Zane Smith, Front Row Motorsports, Aaron's Rent To Own Ford Mustang, Phoenix
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Overview

  • Aaron’s signed a multi-race, multi-year extension with Front Row Motorsports and Zane Smith for the 2026 and 2027 NASCAR Cup seasons.
  • The brand will be primary on the No. 38 Ford for 11 races in 2026, beginning Feb. 22 at Atlanta and continuing Mar. 1 at Circuit of the Americas.
  • The 2026 schedule also features Phoenix (Mar. 8), both Bristol dates, Talladega (Apr. 26), Michigan (Jun. 7), a second Atlanta race (Jul. 12), Richmond (Aug. 15), Daytona (Aug. 29) and the Charlotte ROVAL (Oct. 11).
  • Aaron’s has not yet disclosed how many events it will back in 2027.
  • Aaron’s CEO highlighted fan engagement goals, and Smith welcomed the expanded role after 2025 runs that included a seventh at Atlanta, while independent reports tallied one top five and five top 10s overall.