Overview
- The campaign debuted Oct. 30 with New York City imagery photographed by Matthew Brookes.
- Tveit is currently in previews for the Broadway revival of Chess at the Imperial Theatre, with an official opening slated for Nov. 16.
- He portrays American chess star Freddie Trumper opposite Nicholas Christopher and Lea Michele.
- Tveit praised the brand’s timeless aesthetic and highlighted pieces including a green floor-length military coat and a blue chore coat he has worn for years.
- Snyder sought out Tveit after collaborating on his London stage looks, extending a run of celebrity-led campaigns that has included Sterling K. Brown, Matt Bomer and Matt Berninger.