Aaron Judge Becomes Face of Ralph Lauren's New Fragrance

Yankees star Aaron Judge partners with Ralph Lauren for the launch of Polo Est. 67, a fragrance inspired by baseball and the American Dream.

Aaron Judge, the New York Yankees team captain, is the new face of Ralph Lauren's latest fragrance, Polo Est. 67, inspired by baseball and the American Dream.
The fragrance, a woody, citrus blend with notes of bergamot, vetiver, and pineapple, aims to capture the essence of baseball and its emotional connections.
Ralph Lauren and Aaron Judge's partnership reflects their shared values of excellence and the pursuit of dreams, with both having strong ties to New York and the Yankees.
The campaign for Polo Est. 67 features Judge in a series of ads that highlight the fragrance's connection to sport, style, and personal achievement.
Polo Est. 67 is part of Ralph Lauren's efforts to attract a younger demographic while maintaining appeal to a broad audience, with the fragrance housed in a refillable bottle as part of a sustainability initiative.