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A$AP Rocky Unveils 'Helicopter$' Single and Video Ahead of 'Don’t Be Dumb' Release

The release advances a film‑styled campaign featuring an ESPN placement plus a Dan Streit–directed clip.

Overview

  • The track and its official video arrived Jan. 12, with Dan Streit credited as director and co-writer.
  • ESPN selected “Helicopter$” to soundtrack its College Football Playoff National Championship promotion.
  • Don’t Be Dumb is slated for Jan. 16 on A$AP Worldwide/RCA, marking Rocky’s first album since 2018.
  • A social post claiming a Target store stocked the album’s vinyl early remains unverified, with no comment from Rocky’s team or Target.
  • A previously surfaced version included Playboi Carti, but the official release of “Helicopter$” does not feature him.