Overview
- Rocky sold a black zip-up hoodie reading “ALBUM NEVER DROPPING” for $150 at Los Angeles’ Camp Flog Gnaw, joined by a blurred “Error 404 – Album Never Dropping” T‑shirt and an AWGE hat.
- The merch appeared ahead of his headlining set at the rescheduled festival, continuing a tease-driven rollout years after Testing in 2018.
- He has said the album is complete and in mixing and mastering, yet no release date has been announced.
- Rocky confirmed that composer Danny Elfman contributed scoring work to multiple songs on the project.
- Online reactions to the merch ranged from jokes to irritation, with some fans and observers speculating it could be a prelude to a surprise announcement.