A$AP Rocky Revives 'Don't Be Dumb' Hype With Moncler Teaser and New Snippet

The album remains undated despite renewed marketing tied to his fashion collaboration.

Overview

A new Moncler campaign features a brief music clip and visuals that reference the project, including a helicopter marked "DBD."
The ad’s tagline reads "Don’t be dumb. Be genius," reinforcing the album phrasing that reappeared across the campaign materials.
NFR Podcast surfaced the spot on Instagram, and music outlets noted the snippet as likely tied to the long-awaited fourth album.
Rocky promoted the collection on X with a post celebrating his Moncler collaboration, but he offered no release timing for the album.
The project missed its initially announced Aug. 30, 2024 date after leaks and sample-clearance issues, saw a July 2025 single release, and remains a target of skeptical fan reactions.