Overview
- On The Tonight Show on Jan. 20, Rocky said he worked with payments company Bilt to cover January rent for residents of his grandmother’s building at 140th Street and Lennox Avenue in Harlem.
- The rent relief is part of Bilt’s Rent Free campaign aligned with the release of his fourth album, Don't Be Dumb.
- Rocky said he avoids filmed philanthropy because donation videos can feel pretentious and uncomfortable for recipients.
- He recalled growing up in New York’s homeless shelter system and cited a substitute teacher who once bought kids tickets to a Harry Potter movie as an influence on his approach to giving.
- Neither Bilt nor Rocky has disclosed the total cost or tenant count for the payments, and some reports differ on precise building details.