A$AP Rocky Named Ray-Ban’s First Creative Director
The rapper and fashion innovator will lead creative projects, starting with the upcoming Blacked Out Collection, as he reshapes the iconic eyewear brand's image and design.
- A$AP Rocky, recently acquitted in a felony assault trial, has been appointed as Ray-Ban’s first-ever creative director, marking a significant expansion of his fashion career.
- His role includes overseeing Ray-Ban Studios, where he will guide creative projects, campaigns, and store redesigns while blending music, fashion, and art into the brand's identity.
- Rocky’s first project, the Blacked Out Collection, will debut in April 2025, featuring redesigned Mega Icons with ultra-black lenses and gold-plated details.
- The partnership reflects Ray-Ban’s strategy to modernize its image while maintaining its heritage, with Rocky’s vision aligning with the brand’s values of innovation and cultural relevance.
- Ray-Ban parent company EssilorLuxottica highlights this collaboration as part of its broader growth strategy, which includes partnerships with Meta and other cultural initiatives.
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