Overview
- The Dan Streit–directed video uses motion-capture and lo-fi, PlayStation-era aesthetics, which Rocky emphasized were not AI-generated.
- The official release of “Helicopter$” excludes Playboi Carti despite an earlier surfaced version that featured him.
- ESPN selected “Helicopter$” to soundtrack a College Football Playoff National Championship advertisement.
- Rocky canceled a planned Reddit AMA, criticizing subreddit moderators in a message to fans.
- Pre-release momentum includes reports of Don’t Be Dumb nearing one million Spotify pre-saves and strong vinyl demand through partnership editions.