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A$AP Rocky, Bilt Will Cover January Rent for Tenants in His Former Harlem Building

The campaign links his Don't Be Dumb album rollout to localized rent relief through a limited Bilt vinyl and prizes.

Overview

  • Bilt confirmed it will pay January 2026 rent for every tenant in the Harlem building where A$AP Rocky lived as a teenager, with no tenant count or dollar total disclosed.
  • A limited-edition Don't Be Dumb vinyl designed by Rocky is available to preorder exclusively through Bilt’s app and website.
  • Rocky appears in a special edition of Bilt’s Rent Free game show offering nationwide members rent payments up to $2,500, with top winners receiving signed vinyl and others earning bonus points.
  • Don't Be Dumb is slated for release on January 16, 2026, marking Rocky’s first studio album in nearly eight years, with cover art by filmmaker Tim Burton.
  • Bilt founder Ankur Jain described the effort as a celebration of Rocky’s Harlem roots, and some outlets report the building is on 116th Street.