Overview
- The donation will pay January 2026 rent for every resident in the 116th Street building where A$AP Rocky spent his teenage years.
- The initiative is tied to the rollout of his fourth studio album, Don’t Be Dumb, with a Bilt-exclusive limited-edition vinyl designed by Rocky available via Bilt’s app and website.
- Vibe reports the partnership includes a special “Rent Free” game show edition offering Bilt members chances to win up to $2,500 toward rent and signed copies of the vinyl.
- Don’t Be Dumb is slated for release on January 16, 2026 and will be Rocky’s first studio album in nearly eight years.
- HELLO! cites RentCafe and U.S. Census data placing Harlem’s average rent at about $3,315 in December 2025, a backdrop that highlights the relief’s significance.