Overview

• Sitaare Zameen Par completed a six-week theatrical run followed by an exclusive YouTube pay-per-view window and has now moved on to streaming negotiations.
• The film grossed around ₹276 crore worldwide and Khan says its pay-per-view performance on YouTube has “way beyond what YouTube expected,” though numbers remain undisclosed.
• Khan personally bought out his production partner to pursue the non-OTT strategy, raising the film’s cost from $11 million to $14–15 million.
• He turned down a reported ₹120 crore offer from Prime Video because the platform insisted on a two-month post-theatrical window.
• Khan is pushing a phased distribution model—six weeks in cinemas, three months on pay-per-view, then OTT—to protect theatrical revenues and broaden access.