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Aamir Khan’s Digital-First ‘Happy Patel’ Push Peaks With Starry Screening and Viral Paparazzi Mix-Up

The spoof-driven rollout turned Sunil Grover’s Aamir Khan impersonation into the campaign’s buzziest hook.

Overview

  • The spy comedy Happy Patel: Khatarnak Jasoos, co-written and co-directed by Vir Das who stars as the lead, opens in theaters on January 16 with an A certificate from the CBFC.
  • Aamir Khan Productions leaned on online sketches and teasers, including The Most Khatarnak Announcement with about 13 million YouTube views and a follow-up “double role” bit that drew 2.7 million views in 24 hours.
  • A January 14 special screening gathered Aamir Khan with partner Gauri Spratt, his family, Imran Khan, Triptii Dimri, and cast members including Mithila Palkar, Mona Singh, Sharib Hashmi, and Srushti Tawade.
  • Photographers at the event playfully addressed Aamir Khan as Sunil Grover and Grover as Aamir, extending the running gag from Grover’s viral impersonation video.
  • Early preview reactions shared online, including a four-star assessment highlighted by News18, praised the writing and cast while box-office performance will be known after release.