Overview

• Starting August 1, the film will be available exclusively on Aamir Khan Talkies in India at ₹100 per view, with localized pricing, subtitles and dubbed versions rolling out across 38 international markets.
• Khan says the pay-per-view model preserves box-office receipts by bypassing short OTT windows and follows a successful theatrical run.
• He points to YouTube’s universal device reach and India’s widespread UPI payments as tools to bring cinema to viewers without easy theatre access.
• The strategy builds on Sitaare Zameen Par’s ₹167 crore domestic and ₹267 crore global collections and will apply to all future Aamir Khan Productions releases post-theatrical run.
• Industry figures including YouTube India’s Gunjan Soni and filmmaker Hansal Mehta have praised the move as a step toward democratizing film distribution and giving creators control.