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Aamir Khan Cuts Sitaare Zameen Par YouTube Rental to ₹50 After Viral Army Screening

The limited-time Independence Day offer underscores his push to broaden access through a pay-per-view model following its theatrical success.

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Aamir Khan reveals his unconventional distribution method for Sitaare Zameen Par, aiming to reach more viewers via YouTube.
Sitaare Zameen Par: Aamir Khan Film To Be Available For Rs 50 On YouTube, But There's A Catch
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Overview

  • After turning down a reported ₹120 crore streaming offer, Khan premiered Sitaare Zameen Par on YouTube at ₹100 per rental following its June theatrical run.
  • He temporarily slashed the pay-per-view fee to ₹50 for the Independence Day weekend to make the film more accessible to families.
  • A Viral Bhayani video of Khan and Indian Army jawans watching the film together has garnered millions of views on social media.
  • Khan has announced that all future Aamir Khan Productions releases will follow the theatrical-then-YouTube pay-per-view strategy to reach wider audiences.
  • Discussions continue with traditional streaming platforms and exhibitors over whether early pay-per-view windows complement conventional distribution models.