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Aamir Khan Champions ₹100 Pay-Per-View on YouTube for Sitaare Zameen Par

The film is priced at ₹100 per view on YouTube, a strategy based on his finding that theaters reach only 2–3 percent of India’s population.

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Aamir Khan Does Not Make Films 'Audience Wants To See'; Confesses His Fear Before Doing Every New Project

Overview

  • Khan admits to feeling fear before every project and decides his roles by personal passion rather than audience preference.
  • He emphasizes an emotional loyalty to the art of cinema and insists that the theatrical experience remains irreplaceable.
  • Sitaare Zameen Par, which released in theaters in June, is now available for ₹100 per view on his YouTube channel.
  • The sports drama directed by RS Prasanna follows Khan’s character, a hot-headed basketball coach training adults with special abilities.
  • He estimates one crore theatergoers and contends that the YouTube approach is essential to broaden access across India.