A24’s The Drama Sets HBO Max Streaming Date

Overview

• HBO Max announced Tuesday that The Drama will begin streaming on July 31 and will make its linear debut on HBO on August 1.
• The film earned roughly $130–$132 million worldwide on a reported $28 million budget, marking it as one of A24’s bigger commercial successes this year.
• A24 rolled out a months‑long, cryptic marketing campaign that included save‑the‑date ads and promotional stunts and prompted debate over how the film’s central revelation was presented to audiences.
• Critics gave the film mixed‑to‑positive notices, with an overall Rotten Tomatoes score near 72 percent and frequent praise for Robert Pattinson’s performance even as some reviewers called the story familiar.
• The streaming window continues A24’s partnership with HBO Max, which should widen the film’s audience, renew box‑office momentum through home viewings, and influence awards and publicity for the cast and the studio.