A24's 'Heretic' to Feature Blueberry Pie Scented Screenings

Alamo Drafthouse will host a one-night-only multi-sensory experience for the horror film on October 30.

A24 has partnered with Joya Studio to create a unique movie experience for 'Heretic' using scent technology.
The screenings will take place exclusively at Alamo Drafthouse theaters across the U.S. on October 30.
The film features a pivotal scene involving a blueberry pie-scented candle, which will be enhanced by the fragrance.
Audiences at other advanced screenings will receive scratch-and-sniff cards to participate in the sensory experience.
The film, starring Hugh Grant, Sophie Thatcher, and Chloe East, officially releases on November 8.