A24's 'Heretic' Takes Stand Against Generative AI in Film Production

The upcoming horror film prominently features a disclaimer that no generative AI was used, highlighting a growing ethical debate in the industry.

'Heretic,' starring Hugh Grant, is set to release on November 8 and includes a unique end-credits message declaring no use of generative AI.
Directors Scott Beck and Bryan Woods emphasize the importance of human creativity in filmmaking, criticizing AI as potentially harmful to artistic processes.
A24, known for supporting creative autonomy, backed the directors' decision to include the anti-AI disclaimer, reinforcing its artist-friendly reputation.
The film has sparked discussions on the ethical implications of AI in the arts, with some industry figures expressing concern over its widespread adoption.
Other films, like 'The Legend of Ochi,' have faced scrutiny over AI use, while A24 continues to advocate for traditional filmmaking techniques.