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A24 Says Charli XCX’s The Moment Becomes Its Fastest‑Selling Limited Release

A24 reports 50-plus sold‑out screenings ahead of the Jan. 30 NY/LA opening, with a nationwide rollout set for Feb. 6.

Overview

  • The Sundance-premiered mockumentary, directed by Aidan Zamiri from a Charli XCX concept, blends tour footage with scripted satire about fame and industry pressure.
  • A24 cites strong under‑35 turnout, sold‑out Alamo Drafthouse screenings with a livestreamed Q&A, and more than 70% of premium large‑format shows already sold.
  • Critical reception is mixed, with praise for Charli XCX’s performance and reservations about the film’s tone and execution, including a middling Rotten Tomatoes score.
  • Promotions include A. G. Cook’s soundtrack and the newly released Residue video featuring a Kylie Jenner cameo, fueling social buzz ahead of release.
  • Further dates include a Feb. 6 U.S. expansion and a Feb. 20 opening in the U.K. and Ireland, as Charli publicly signals a pivot away from her Brat era.