Overview
- This week A24 announced a multiyear research partnership with Google’s DeepMind that is reported to include a $75 million investment to develop AI workflows for filmmaking.
- A24 spokesperson Sophia Shin said the deal is research-focused, does not give Google access to the studio’s content library, and does not require filmmakers to use the tools.
- DeepMind CEO Demis Hassabis wrote that the company plans to work directly with creators to build features that support artists and their creative vision.
- The announcement drew strong online backlash from fans and public criticism from filmmakers who worry about loss of artistic control and the risk that AI could be used to alter films or displace jobs.
- Industry observers say the partnership fits a wider studio trend of deals with AI firms and could serve as an early test case for how Hollywood will handle creator protections, copyright limits, and reputational risk.