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4d ago

A22 Sports Management Confronts Dissolution Proceedings While Denying Bankruptcy

A22 frames its €5.5 million loss as strategic investment in its Unify streaming service, pressing UEFA for recognition of its Liga Unify model.

La empresa que promueve la renovación del fútbol europeo muestra números en rojo. 
Bernd Reichart, CEO de A22 Sports Management, sociedad promotora de la Superliga, con Florentino Pérez y Joan Laporta.
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Overview

  • The company closed 2024 with a €5.5 million deficit, triggering Spanish dissolution requirements under Article 363 of the Companies Law.
  • A22 rejects bankruptcy concerns, characterizing losses as standard early-stage technology investment in its Unify streaming platform.
  • Unify launched in December 2023 to offer free ad-supported or low-cost live broadcasts of its proposed matches.
  • In December 2024, the group rebranded its European Super League into Liga Unify, proposing performance-based club qualification and seeking UEFA and FIFA approval.
  • A22 remains in ongoing negotiations with UEFA for official sanctioning but acknowledges there is no guarantee of a formal agreement.