99Food Launches Across Rio Metro With R$350 Million Push

Overview

• Operations began on October 14 in the city of Rio de Janeiro plus seven neighboring municipalities: Niterói, São Gonçalo, Nova Iguaçu, Duque de Caxias, São João de Meriti, Belford Roxo and Nilópolis.
• Launch incentives include a R$250 daily guarantee for couriers who complete 20 deliveries with at least five food orders, bonuses of up to R$7 per order in the first month, and R$99 in consumer coupons.
• 99Food reports 17,000 restaurants onboarded, including chains such as McDonald’s, Burger King, Outback, Abbraccio, Bacio di Latte and KFC, with a fee strategy that sets zero commission when menu prices in the app match in-store prices and a fixed fee when they differ.
• Company figures on delivery partners in Rio vary across reports, citing about 50,000 new registrants or 100,000 when including the existing 99Moto base.
• The service operates inside the main 99 app as part of an integrated mobility and payments platform, and 99 plans to invest R$2 billion to reach 100 Brazilian cities by June next year while contesting CADE complaints from Keeta and Rappi about alleged exclusionary clauses, which it denies.