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93.9 LITE FM Sets 3 P.M. Tuesday Switch to All-Holiday Music

The later flip doubles as an anniversary promotion featuring a Mariah Carey trip giveaway.

Overview

  • The station delayed its seasonal change from the typical Nov. 1 start to engage listeners with a prediction contest.
  • The launch will begin with a special two-hour commercial-free block, according to the station.
  • A Las Vegas trip to see Mariah Carey will go to callers when her “All I Want For Christmas Is You” plays after the switchover.
  • This marks the latest kickoff since 2020, when the nonstop holiday format began on Nov. 6, according to NBC Chicago.
  • Fans can listen on 93.9 FM, stream online, or use the iHeartRadio app, with speculation ongoing over which song will start the run.