Overview

• An image posted to Reddit shows a 200 g Lindt Santa priced at €8.75—about €44 per kilogram—drawing 190-plus upvotes and intense discussion.
• Commenters denounced the price as “Abzocke,” urged boycotts or skipping purchases, and recommended waiting for post-holiday markdowns or choosing cheaper alternatives.
• Participants noted cocoa spiked above €10,000 per tonne and has eased to roughly €6,500, while others argued manufacturers likely bought at peak levels and are still passing on those costs.
• A BILD price check found many seasonal sweets cost more than in 2024, with increases up to 53 percent and overall Christmas baked goods up 64 percent since 2021, with only one item cheaper.
• Producers point to higher costs for sugar, energy, packaging and logistics, retailers declined to detail pricing plans, and a consumer group questioned steep hikes for products without cocoa.