Overview

• A Google Cloud and Harris Poll survey of 615 developers across the US, South Korea, Norway, Finland and Sweden found 87% now deploy AI agents for tasks ranging from prototyping and asset creation to worldbuilding.
• 94% anticipate long-term cost reductions; 97% say generative AI is reshaping the games industry.
• Nearly half of respondents report AI agents accelerate playtesting and balancing; many also say they assist in localization, translation and code scripting.
• 63% cite data ownership and licensing ambiguities as major obstacles, and roughly one-quarter find it difficult to measure AI’s return on investment.
• Publisher push to integrate AI follows record layoffs and wage disputes, prompting calls for clearer IP rules and worker protections.