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11h ago

82°E Revenue Slides 30% in FY25 as Loss Narrows on Steep Cost Cuts

Company filings say management is pursuing expense reductions to build a profitable track record.

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Deepika Padukone's skincare brand, 82°E, has posted losses of ₹12.26 crore.
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Overview

  • Revenue decreased to about ₹14.66–14.7 crore in FY25 from ₹21.21 crore in FY24, a decline of roughly 30%.
  • The net loss came in at ₹12.26 crore for FY25, improving from a ₹23.4 crore shortfall the prior year.
  • Total expenditure dropped to about ₹25.9–26 crore from around ₹47–47.1 crore, with marketing cut to ₹4.4 crore from nearly ₹20 crore.
  • MCA filings include a statement that the company is working to lift revenue and further reduce costs to reach profitability.
  • 82°E operates under DPKA Universal Consumer Ventures with Deepika Padukone and Prakash Padukone as directors, selling mid-premium skincare priced around ₹2,500–₹4,000 in a competitive segment where peers like Kay Beauty have posted profits.