82% of American Gamers Made In-Game Purchases in 2023

Comscore report reveals extensive gaming engagement and multi-platform usage among adults, with esports viewing on the rise.

62% of adults over 18 played video games, with millennials comprising 49% of this group.
77% of gamers use more than one platform, often combining console, PC, and mobile.
U.S. gamers logged 45 billion hours on gaming sites and apps last year.
Esports viewership includes 86% of Gen Z and 80% of millennials.
53% of Gen Z and 61% of millennials engaged with esports content.