Overview
- The Philadelphia 76ers and Bloom Energy disclosed a multiyear agreement that will place a Bloom logo on the team’s jersey and make Bloom the jersey sponsor of the G League Delaware Blue Coats.
- Both organizations declined to disclose financial terms, but two people familiar with the deal told reporters it ranks as the NBA’s second-largest jersey-patch agreement.
- The 76ers said talks with Bloom accelerated after the team signed LeBron James, a move the club’s CEO called a key catalyst for new commercial momentum.
- Bloom pledged a seven-figure community investment and emphasized its local footprint, including a manufacturing hub near Philadelphia that employs roughly 1,200 people.
- The agreement follows a year of rising jersey-patch values in the NBA, most notably the Warriors–Iren deal that set a new market high, and it gives Bloom wide visibility with the 76ers’ heavy national TV schedule.