76% of U.S. Kids Prefer Video Games as Holiday Gifts

A recent survey reveals a growing trend in children's Christmas wish lists, with video games outpacing traditional gifts like money and clothes.

The Entertainment Software Association survey shows an increase from last year's 72% of children asking for video game-related gifts.
Nearly half of the surveyed children want new gaming consoles, with subscription services and console games also highly desired.
Parents are planning to spend an average of $312 on holiday gifts, with video games topping the list.
In-game currency is the least popular game-related request, with only 38% of children expressing interest.
Despite the popularity of video games, the holiday season is expected to be challenging for gaming hardware sales, with declines reported across major platforms.