Overview

• The 'Forever Fresh' initiative at the c/o pop festival trains women aged 70 and above in DJing, culminating in a live performance on April 26 at 21:00.
• Participants, including Ingrid Jatho (73) and Inge Dobrinski (79), have embraced the challenge of learning DJ techniques despite limited prior experience with digital technology.
• The workshops, led by younger DJs Anna Cainelli and Sedaction, emphasize creative expression and confidence-building through music selection and mixing.
• Senior participants are mastering complex DJ equipment, with some starting from no prior computer experience, and none have dropped out of the program.
• This project highlights intergenerational mentorship and aims to break down age stereotypes by integrating older women into contemporary music culture.