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₹60 Crore OTT Pact Secured for Hari Hara Veera Mallu Ahead of Theatrical Launch

Prime Video’s blockbuster deal underscores studio confidence even with US ticket sales lagging in a compressed promotional cycle

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Overview

  • Pawan Kalyan’s ₹250 crore period action epic will hit screens globally on July 24 after a five-year production journey
  • Industry sources say Prime Video paid a record ₹60 crore for the film’s post-theatrical streaming rights
  • North American advance bookings have reached roughly USD 220,000, signaling muted overseas interest
  • Analysts now forecast an opening below Pawan Kalyan’s Vakeel Saab record, dampening blockbuster expectations
  • The lead star will skip promotional appearances in non-Telugu markets due to his duties as Andhra Pradesh’s deputy chief minister