Overview

• 5G smartphones accounted for 86% of Indian shipments in Q1 2025, reflecting a 14% year-on-year increase as adoption accelerates.
• Affordable 5G models priced between ₹8,000 and ₹13,000 saw over 100% YoY growth, with sub-₹10,000 5G devices growing by over 500%.
• Vivo led the overall smartphone market with a 20% share and the 5G segment with 21%, followed by Samsung with 18% and 19%, respectively.
• Apple’s iPhone shipments grew 25% YoY, boosting its market share in the super-premium and uber-premium tiers by 28% and 15%, respectively.
• Xiaomi experienced a sharp 37% YoY decline in market share, the steepest drop among the top five brands, as competition intensified.