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510 Million Yen Bluefin Sets Record at Tokyo’s New Year Auction

Publicity-driven bidding at Toyosu’s first sale pushes prices higher due to the prestige of Oma-caught fish.

Overview

  • The 243-kilogram Pacific bluefin sold for about $3.2 million, eclipsing the previous high set in 2019.
  • Kiyomura Corp., led by Sushi Zanmai owner Kiyoshi Kimura, placed the winning bid, surpassing his own prior record.
  • The price works out to roughly 2.1 million yen per kilogram, far above typical daily auction levels.
  • The fish was caught off Oma in northern Japan, a provenance prized for top-grade sushi and sashimi.
  • The record comes as authorities report gradual recovery in Pacific bluefin stocks following conservation and fishery controls.