Overview

• The 50 Cent Action Channel will be available for free on The Roku Channel starting December 10, offering ad-supported content.
• The channel will feature a curated selection of action films and TV series from Lionsgate's extensive library of over 20,000 titles, including 'The Expendables,' 'Rambo,' and 'The Hitman's Bodyguard.'
• Programming will include over a dozen films starring 50 Cent and episodes of 'Power,' the hit series he executive produced, along with themed stunts tied to his albums like 'Get Rich or Die Tryin.’
• This marks one of the first talent-branded FAST (free ad-supported streaming TV) channels, aiming to stand out in a crowded streaming market.
• Roku, Lionsgate, and 50 Cent emphasized their collaboration as a unique opportunity to combine the rapper's brand, Lionsgate's content, and Roku's platform reach.