50 Cent to Launch Talent-Branded Action Channel on Roku

The 50 Cent Action Channel, created in partnership with Lionsgate, debuts December 10 with curated films, TV shows, and themed programming inspired by the rapper's music.

• The 50 Cent Action Channel will be available for free on The Roku Channel starting December 10, offering ad-supported content.
• The channel will feature a curated selection of action films and TV series from Lionsgate's extensive library of over 20,000 titles, including 'The Expendables,' 'Rambo,' and 'The Hitman's Bodyguard.'
• Programming will include over a dozen films starring 50 Cent and episodes of 'Power,' the hit series he executive produced, along with themed stunts tied to his albums like 'Get Rich or Die Tryin.’
• This marks one of the first talent-branded FAST (free ad-supported streaming TV) channels, aiming to stand out in a crowded streaming market.
• Roku, Lionsgate, and 50 Cent emphasized their collaboration as a unique opportunity to combine the rapper's brand, Lionsgate's content, and Roku's platform reach.

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