Overview
- The Miami Beach reception, held Saturday, August 1, featured a surprise set by Curtis “50 Cent” Jackson that was captured in multiple viral clips.
- Video shows Haliburton rapping along to 50 Cent’s “I Get Money” and noticeably stressing the line “I run New York,” a moment many outlets and fans framed as a taunt at the New York Knicks.
- Clips circulated widely on social platforms and produced a mix of praise and pushback, with numerous Knicks supporters replying to the posts with critical comments.
- The celebration comes as Haliburton has publicly said he is healthy and expected to return for the upcoming season after missing 2025–26 with a torn right Achilles and a severe case of shingles.
- Haliburton’s friendship with 50 Cent and the rapper’s Sire partnership with the Pacers help explain the crossover, and this episode highlights how social media and celebrity performances can amplify on-court rivalries into broader fan narratives.