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50 Cent Launches '50 Cent Headcrack' Casino Dice Game

Formalizing a century-old New York street dice tradition for casino floors, 50 Cent offers a new branded gaming product for operators to buy.

Overview

  • The partnership between Curtis “50 Cent” Jackson and TCSJOHNHUXLEY was announced Tuesday and will debut the table game 50 Cent Headcrack at G2E Las Vegas from September 29 to October 1.
  • The game preserves Cee-lo’s core three-dice play and its unbeatable 4-5-6 roll, which the table will mark with the shout “Headcrack.”
  • Designed for licensed casinos, the product adds dealers, published payouts, official betting structures, side bets and a Bank–Shooter–Tie layout to make the street game fit regulated floors.
  • Operators can choose traditional manual dice or an automated D-i-Shaker format with two play styles that settle side bets either every roll or across multiple rolls to vary session length and house yield.
  • The launch follows 50 Cent’s pattern of turning cultural assets into branded businesses and will be watched for operator sign-ups, regulatory clearances and how casinos balance authenticity with standardized rules.