$395 Rubyglow Pineapple Sells Out in Weeks

The rare, luxury fruit from Fresh Del Monte and Melissa's Produce has captivated high-end consumers despite its hefty price tag.

Only 50 Rubyglow pineapples were initially available in the U.S., all of which sold out quickly.
The Rubyglow pineapple features a red outer skin and sweet yellow flesh, taking two years to grow.
Fresh Del Monte plans to release more Rubyglows in August and December, with global demand already high.
The luxury fruit trend highlights the disparity between affluent consumers and those facing food insecurity.
Melissa's Produce is the exclusive U.S. distributor, with most of the fruit going to upscale restaurants.