Overview
- On December 21, TikTok user Tamara (@flylikeadove) wrote she would get “365 buttons, one for each day” to be more conscious of time.
- Her follow‑up — “it only has to make sense to me … I don’t feel like explaining it to anyone else” — became the meme’s central motto.
- Creators have translated the idea into daily button‑jar rituals, artwork and songs, expanding the trend beyond its original thread.
- Institutional accounts joined in, including a Philadelphia Eagles video referencing the buttons and an Empire State Building post adopting the motto.
- The Indian Express reports the original TikTok video and its comments have been removed, and Tamara has declined interview requests.