Overview
- The phrase began in a December TikTok comment from user Tamara (@flylikeadove) who wrote she was getting 365 buttons—one per day—to stay conscious of time.
- Interest surged after Tamara replied to repeated questions with, “It actually only has to make sense to me… I don’t feel like explaining it to anyone else,” a line widely screenshotted and shared.
- The meme has spawned hundreds of TikToks, Brat-style edits using Charli XCX imagery, fan cams, and posts treating the quote as a 2026 mantra.
- Creators are translating the idea into tactile projects such as jars of buttons, brass button making, and upcycled clothing, with some early brand participation reported.
- Coverage notes that others are monetizing the trend while identifying Tamara as a minor who has signaled a desire to avoid attention.