Overview
- The Los Angeles startup’s iOS beta is available on the Apple App Store, with Android listed as coming soon after a viral promo drew millions of views.
- The company’s ad shows a family interacting for years with an AI modeled on a deceased mother and touts that “three minutes” of recording can generate a lasting avatar.
- Social media reaction has been overwhelmingly negative, with users labeling the idea dehumanizing and drawing sharp parallels to Black Mirror’s ‘Be Right Back.’
- Researchers and legal experts warn of a consent vacuum, weak post‑mortem privacy protections, possible distress for children, and the risk of unwanted “digital hauntings.”
- Co-founders Calum Worthy and Russell Geyser promote on‑device ‘FedBrain’ processing, real‑time chats in 40+ languages, a free beta shifting to subscriptions, $5 million pre‑seed funding, and purported work with BT and IBM.