Overview
- Actor Calum Worthy launched 2wai, which touts lifelike, interactive video avatars generated from brief recordings, with promotional claims that three minutes of footage can be enough.
- A widely viewed ad showing a family conversing with a deceased grandmother’s avatar drew tens of millions of views and denunciations as "Black Mirror"-like or "demonic."
- 2wai says users can create digital twins of themselves rather than others and that a family controls an avatar if it was recorded before death.
- The app is available as a free beta on Apple’s App Store with premium paid features, includes prebuilt historical-figure bots, and is slated for Android.
- Worthy and co-founder Russell Geyser say they have raised about $5 million in pre-seed funding and are pitching creator-controlled avatars with guardrails.